Just over 100 years ago in Cleveland OH, a group of candy company executives decided to start their own annual event. Dubbed "Sweetest Day", the inaugural celebration included these companies handing out candy and sweets to local orphans and shut-ins. Although their stated purpose was to let these people know that they were not forgotten members of society, critics say a more cynical motivation for the initiative - accusing the companies of trying to manufacture a new holiday that would benefit their pocketbooks.
No matter what the original intent, Sweetest Day has survived down through the years as an opportunity to encourage and support those in our lives who may be struggling in one way or another. Although candy is still routinely given, any kind gesture is considered an appropriate way to celebrate the day. For floral designs and gifts sure to lift someone's spirits on October 21, stop by Mission Viejo Florist. Read More about Flowers to Celebrate National Sweetest Day